This book is about the story between AirAsia with the CEO
Tony Fernandes. It also reveals Air Asia’s challenges, hurdles, bumps and how
it overcomes all the problems.
AirAsia is a Malaysian low-cost airline headquartered in
Kuala Lumpur. It has been named as the world’s best low-cost airline and a
pioneer of low-cost travel in Asia - Wikipedia
Through this book, I had surprise to know that…
1. Tony Fernandes was a Vice President of Times Warner Music
Southeast Asia (Musicman) before he joined for AirAsia.
2. Tune Air, a company Tony and his investors set up, took
over AirAsia for RM 1, together with its 2 Boeing 737-300s, a tiny route
network and nearly RM40 million in debts.
“Believe the unbelievable, dream the impossible and don’t
take ‘no’ for an answer,” was how Tony described AirAsia’s survival in a talk
he delivered on business insights at the Singapore Institute of International
Affairs (SIIA) in August 2005.
Tony once joked at an interview that people only recognized
him because of the cap he was wearing, adding that, “…if I take off this cap,
you will see me as just another Indian guy!”
“There is a fine line between managing the ego and having
no ego. You’re got to have an ego. If you don’t have ego, you won’t be
successful, but [you need to know how to manage] that ego.” He advises.
Previously, eight out of ten people on the street could not
afford to travel overseas due to the high cost of air transportation, but that
does not mean they never wished to travel. With AirAsia and the other low-cost
carriers on the scene today, the sky is suddenly packed with tourists.